MUSCLE SHOALS LEGENDARY FAME STUDIOS REVITALIZES STUDIO B STARTING WITH ATC MONITORS
NAMM SPECIAL: EXPERIENCE DOLBY ATMOS MUSIC WITH TRANSAUDIO & ATC
LAS VEGAS, NEVADA – JANUARY 2020: TransAudio Group, U.S. distributor of ATC and a full line of high-end professional recording equipment, will show a Dolby Atmos Music playback system at Winter NAMM 2020 in Booth #14914. This will be a smaller version of its wildly successful Summer NAMM 2019 Dolby Atmos Music demo held at Blackbird Studios, Nashville. Dolby Atmos Music is a next-generation immersive audio experience that takes music far beyond traditional “surround” that includes 3-D spatial information to bring the listener into the music itself. TransAudio Group has supplied Dolby with ATC loudspeakers applied to Atmos for its San Francisco Market Street headquarters and other multi-channel Dolby executive listening rooms. Now TransAudio will set up an all ATC monitor system at NAMM 2020 for visitors to experience Dolby Atmos Music for the first time. With support from Universal Music Group, Netflix, Amazon, and others, Atmos Music is poised to create a new standard in music playback for listeners around the world. The all ATC 7.1.4 Dolby Atmos Music system at Winter NAMM will also use a new, in-development product from Latch Lake Music, a free-standing, high speaker stand to support the eight to nine foot “height” speakers. This system is designed for Atmos Music playback, suitable for mixing, production, or a very high-end personal listening system.
In addition to the Dolby Atmos demo, TransAudio Group will also have a traditional stereo setup demonstrating ATC SCM25A and SCM45A monitors.
AirHush acoustic isolation panels will form the 350 square-foot demo room with nine-foot walls, and TransAudio Group will take groups of attendees in for a prepared demo experience. Three ATC SCM110ASL monitors will comprise the front LCR channels, four ATC SCM25A monitors will comprise the side/surround channels, and four ATC SCM12i monitors will comprise the overhead height channels. Two ATC SCM0.1/15SL 15-inch subwoofers will handle the LFE channel. One of the current challenges in a Dolby Atmos or other multichannel music production system is that the overhead height speakers need to be installed or mounted. To overcome this, TransAudio Group worked with Latch Lake to develop a prototype free-standing speaker stand for the overhead height channel SCM12i speakers.
“Very few people have had a chance to hear music specifically mixed for Dolby Atmos or other multi-channel immersive formats, much less at the high resolution we achieve with ATC monitors,” said Brad Lunde, founder and president of TransAudio Group. “We’re excited to provide this new and unique experience for visitors at NAMM, and we’re pleased that the setup will simultaneously demo AirHush sound isolation technology and portable, non-permanent ways of building multichannel systems using Latch Lake technology. Our ability to provide these smaller non-permanent systems will allow professionals and artists to work in Atmos and other formats much more easily than before.”
Demos at NAMM will be held on a first come, first serve basis.