ATC Loudspeakers Partners with Rutherford Audio as their U.S. Sales Partner for its Hi-Fi Home Audio Series
Las Vegas, NV (August 15, 2017) – Lone Mountain Audio, the importer of ATC Consumer Hi Fi Loudspeakers from England, is proud to announce Rutherford Audio as their new exclusive US Sales Representative for ATC HI Fi and Consumer range of Loudspeakers.
Rutherford’s prestige line up of European made audiophile-grade products include Burmester, Vertere Acoustics, Thorens, Acoustical Systems, Vertere, Scheu Analogue, and others.
Brad Lunde, president of ATC’s U.S. distributor Lone Mountain Audio shared; “We searched for a U.S. sales partner that aligned with ATC’s philosophy of premium “in house” handcrafted products and limited distribution to the best US consumer retailers. Rutherford Audio’s reputation for presenting and selling in the same manner made them our perfect choice.”
ATC Hi Fi is set as an ideal alternative as high-end brands change their product and distribution philosophy away from independent dealers. “We know that ATCs product technology (currently dominating the professional recording studio market) combined with a family-feel work ethic focused on stable long term relationships is exactly what the US retail dealer market is seeking. Lone Mountain’s ATC product and brand support and Rutherford’s sales expertise and existing long-term dealer relationships are a perfect combination. The ideal plan would be partnering exclusively with 25 of the top independent high-end dealers, those with extremely limited Internet marketing and seeking alike brand protection,” says Lunde.
Norm Steinke, President of US Sales for Rutherford Audio and founder/CEO, Rob Niemann were quick to see the value of adding ATC Loudspeakers and electronics to its line up of audiophile gear. Norm stated; “ATC Loudspeakers are world renowned, used by the best studios, recording artist, bands, producers/directors and now consumers too can experience the same level of audio precision, purity and dynamics in their own homes.” “I will add; we at Rutherford Audio are very pleased to be chosen to represent ATC’s HiFi Loudspeakers to our US dealer base.
ATC Loudspeakers will be on demonstration with Rutherford Audio at the upcoming Rocky Mountain Audio Fest, October 6-8, 2017 at the Denver Marriott Tech Centre.
ABOUT LONE MOUNTAIN AUDIO / ATC U.S. – www.lonemountainaudio.com
Located in Las Vegas, Nevada, Lone Mountain Audio is the exclusive U.S. distributor for ATC Loudspeakers for the Hi-Fi and CI (custom integration) marketplaces providing sales, marketing, customer service and full support for all ATC loudspeaker products.
About Rutherford Audio – www.rutherfordaudio.com
Rutherford Audio is North America’s premier distribution channel for a select few of Europe’s finest Hi-Fi audio brands. We strive to represent only the best in the market, carefully choosing our partners for their commitment to quality and performance. Their catalog varies greatly: from the small in size, such as our luxury headphones designed in Paris by Aedle, to Burmester’s immense full-sized home theatre packages. Turntable prices range from $500 to $25,000, ultra high-end reference Amplifiers and top-of-the-line Speakers from prestige audiophile brands are featured. Rutherford Audio is in constant search of the best possible audio gear coming out of Europe.
IT’S ATC MONITORING FOR ACCLAIMED PRODUCER AND MIX ENGINEER RICH COSTEY
Rich Costey is the Grammy Award-winning producer and mix engineer behind a massive discography of consequential indie/alternative albums spanning the last several decades. He is closely associated with Audioslave, Biffy Clyro, Bloc Party, Foo Fighters, Foster the People, Franz Ferdinand, Mastodon, Mew, Muse, My Chemical Romance, Rage Against the Machine, Santigold, and The Mars Volta, among many, many others. Costey’s career began with the legendary Phillip Glass at his Looking Glass Studios, but really took off when producer Rick Ruben recognized his talents. While striving to meet Ruben’s exacting expectations, Costey first recognized how well ATC monitors allowed him to build mixes that translated. He used ATCs for years before moving to New York City, where strange currents pulled him away from ATCs. After returning to Los Angeles two years ago Costey learned that ATC had recently added to its already impressive line with a model that would take care of his needs. Costey has been mixing on the ATC SCM45A Pro’s ever since. “It’s like returning home,” he said.
Costey’s sublime mixing on Fiona Apple’s platinum album When the Pawn… attracted the attention of Ruben in 1999, who then hired Costey to mix Audioslave’s self-titled debut in 2002. “Rick wasn’t coming into the studio,” Costey recalled. “Instead, I brought mixes to his home, and he listened back on his library’s hi-fi. He always listened at extreme volumes, and my mixes never sounded the same as they did in the studio. It was frustrating, so I hunted around for monitors that would allow me to predict the mixes on Rick’s system. Nothing worked until I tried the ATC SCM20PSL passive near-fields. I could listen to those at normal mixing volumes and still hear the details that Rick was going to hear on his system.” Costey later upgraded to the ATC SCM20ASL Pro active monitors and turned out a body of work that includes, Muse’s Absolution, Franz Ferdinand’s You Could Have It So Much Better, Weezer’s Make Believe, and Foo Fighters’ Pretender. (Again, among so, so many others.)
“I feel like everybody has different ears, and different monitors work for different people,” Costey said. “Monitor choice is deeply personal. As far as I’m concerned, I want something that is highly critical of the source material and something that translates reliably. The worst feeling is getting a good mix in the studio and hearing it fall apart in the car! Also, some monitors are more ‘fun’ than others, and I’ve never thought of ATC’s as particularly ‘fun.’ But that’s not why I use them. I use ATCs because they allow me to reliably work without having to second-guess my choices or go back to fix mistakes. ATCs make me more successful.”
That said, things got complicated for Costey when he relocated to New York City. “None of the studios I worked at had decent mains, and the 20s by themselves didn’t give me enough low end to work with,” he said. Through quirks of availability and friendships, Costey journeyed for many years from one monitor manufacturer to the next, never fully satisfied with what he was hearing. When he moved back to Los Angeles two years ago, Costey learned that the ATC line had grown to include mid-field loudspeakers that could give him the fidelity and bass response that he needed. “The ATC SCM45A Pros are really the perfect monitor,” he said. “The crossover is super smooth from top to bottom, and my mixes always translate perfectly.”
Costey recently completed the new Haim album using his ATC SCM45A Pros. “It was a really interesting process because the band and the producer really reflected on the songs as the mixes developed,” he said. “Then they’d record new ideas and bring them in for additional mixing. The content changed while I mixed it! It was challenging, but also a ton of fun.” Costey also appreciates that his ATCs can really “crank” when needed without really affecting the sound of the mix. “That’s useful when I’m wearing my producer hat and want to really inspire the band,” he said. “The ATCs really hang together and present an honest picture at any volume.”
ATC SCM45A Pro Product Page
Rich Costey’s Website
New ATC HTS7 5.1 System – Best Buy Award
The new HTS7 on-wall loudspeakers have been awarded a ‘Best Buy’ by Home Cinema Choice magazine.
The new on-wall speaker was reviewed as part of an all ATC 5.1 system that consisted of four HTS7 speakers, one HTS7C centre loudspeaker and the C1 Sub. Reviewer, Ed Selley found the speakers to offer outstanding performance in an easily mounted modern, discrete cabinet. Concluding he says, “An extremely happy marriage of capability and convenience, ATC’s HTS speakers might be just what your cinema room is crying out for.” Ed Selley, Home Cinema Choice, July 2017.
You can read the review in full here: Home Cinema Choice HTS7 Review
The new Home Theatre Series is based on ATC’s highly aclaimed Entry Series SCM7, SCM11 and SCM40 speakers and create the Company’s first range of high performance on-wall speakers for the custom install residential market. Available in three sizes and in vertical and horizontal configurations, the Home Theatre Series (HTS) systems can be creatively combined to generate ATC’s signature low-distortion, wideband audio dynamics in virtually any space from slender unobtrusive cabinets measuring less than 14cm (5.5”) deep.
JOHN RODD SCORES BIG TIME WITH ATC SCM150s FOR HIT MOVIE GET OUT AND THE KENNEDY SPACE CENTER’S HEROES AND LEGENDS
Renowned music recording, mixing, and mastering engineer John Rodd works on a wide variety of projects from blockbuster movies to television (Breaking Bad) to video games (World of Warcraft, Overwatch, EA Star Wars: Battlefront, Call of Duty: Black Ops II). Rodd’s versatility as an engineer is showcased on a diverse range of projects, including huge orchestral scores, rock, electronica, jazz, and classical. His recent work includes the score albums for Better Call Saul and Marvel’s Jessica Jones, and the chart-topping #1 classical album Stars Are Rising for soprano Joanna Forest.
Rodd had to bring all of his skills to bear, along with the fatigue-free and translation-assured performance of his LCR set of ATC SCM150ASL three-way monitors, to mix composer Michael Abels’ eclectic film score for the hit social thriller Get Out and composer Penka Kouneva’s inspiring score for NASA’s unique Heroes and Legends 4-D experience at the Kennedy Space Center.
Working with Abels was a great experience for Rodd. He noted that “Michael’s score covered a ton of ground – live orchestra, Swahili group vocals, diverse percussion, solo cello, harp, and unique synth sounds. It’s really far from a traditional thriller score, and Michael deserves all the praise he’s received for writing something that works so well with the movie.” But working with a new film director meant working within budgetary constraints. This meant a very tight schedule to mix the movie’s 45 eclectic score cues. Rodd had to deliver ten separate 5.1 score stem mixes, the full 5.1 score mix, and a stereo fold-down for the soundtrack album, thus delivering a 68 audio track wide score mix for every piece of music!
“I’ve had the privilege of recording and mixing music all over the world at some of the greatest studios on their high-end monitoring systems,” Rodd said. “Given that perspective, I’m grateful to have the brutal honesty of the ATC monitors at my own studio, Clearstory Sound. They have tremendous definition and clarity across the entire range, and they really allow me to hear what’s going on so that I can make sure no elements are masking other important elements. My goal is to give each instrument its own sonic space in terms of frequency, panning, fader moves, and overall placement, while having them all work together at the same time. If something is harsh or woofy or boxy, I know it right away. I’m not second-guessing, ever. The ATCs allow me to work very quickly and confidently, which was a huge asset given the time constraints for Get Out.”
Those long days held the potential for ear fatigue, but Rodd claims the ATCs protect him from that pitfall as well: “It seems like a lot of other loudspeaker manufacturers turn up the brightness to give you detail, and I think that can get fatiguing. The ATCs, however, give me tons of detail without the top-end hype, which allows me to put in really long days of consistently solid work.” When mixing 5.1, Rodd uses his three ATC SCM150ASLs for a left-center-right system together with a revolving cast of surround speakers depending on the nature of the project.
Rodd’s other recent project, Penka Kouneva’s score for the Heroes and Legends 4-D experience at NASA’s Kennedy Space Center, offered up a different sort of challenge than the traditional film score. The experience takes visitors through the history of the space program in a way that captures and conveys the excitement and emotion of that history. In addition to the immersive visuals on giant, curved screens and audio that can literally shake visitors to their core, the experience includes holograms, wind effects, scent effects, and other surprising 4-D elements spread across numerous theaters.
For Rodd, “It was a very complex mix due to the elaborate nature of Penka’s awesome hybrid score. It used a massive live orchestra along with many live solos, tons of synths, guitars, percussion, pads, arpeggiators, drums, and sub-bass musical effects. She really captured the spirit of the experience and gave it a timeless yet modern theatrical feel. I leaned heavily on my ATCs to let me know when things were right. I knew that if my mix sounded fantastic on the ATCs, it would sound the same in NASA’s theaters.”
ATC INTRODUCES HOME THEATRE SERIES ON-WALL LOUDSPEAKERS
ATC Loudspeaker Technology Ltd. has re-modelled its acclaimed passive SCM7, 11 and 40 speakers to create the Company’s new range of high performance on-wall speakers for the custom residential market. Available in three sizes and in vertical and horizontal configurations, the Home Theatre Series (HTS) systems can be creatively combined to generate ATC’s signature low-distortion, wideband audio dynamics in virtually any space from slender unobtrusive cabinets measuring less than 14cm (5.5”) deep.
In a development set to raise the performance quality of space-efficient home audio systems, the six new HTS models integrate class-leading drive unit and crossover technologies with a sealed-cabinet design for mounting on or into walls. Available in white or black satin, each model has been sympathetically engineered to blend with a range of room sizes and styles while providing exceptional TV/cinema sound and high resolution music reproduction.
Commenting on the launch of the HTS, ATC’s Marketing Manager Ben Lilly states, “in the HTS we’ve engineered a very discreet, easy-to-install speaker line, which delivers excellent custom design flexibility to residential custom installers, combined with the qualities of neutral fidelity and high dynamic range that our existing hi-fi/audiophile customers will instantly recognise.”
The HTS Line-Up
The Series comprises the vertically-configured HTS7, HTS11 and HTS40 speakers, and their companion HTS7C, HTS11C and HTS40C horizontally-configured versions. All HTS models benefit from the proprietary ATC drive unit technology deployed by their award-winning hi-fi counterparts, including revelatory SH25-76 dual-suspension tweeters (all models), CLD (Constrained Layer Damping) bass-mid drivers (HTS11), and ATC’s renowned 75mm/3” Soft Dome mid-range and 164mm short coil/long gap bass drivers (HTS40). ATC’s crossover designs have been completely revised to deliver a wide and accurate response from on-wall locations. Even so, wall proximity provides enhanced bass output and efficiency: the HTS11 has a -6dB point close to that of the SCM40 and the HTS40 approaching that of ATC’s larger SCM100 system!
HTS7 / HTS7C – 2-way Passive
Compact 2-way design suitable for small-to medium sized rooms, available in both vertical and horizontal versions. May also be used as a surround speaker for any installation.
HTS11 / HTS11C – 2-way Passive
Mid-size 2-way design suitable for main loudspeakers in medium sized rooms, available in both vertical and horizontal versions. May also be used as a surround speaker in medium – large rooms.
HTS40 / HTS40C – 3-way Passive
Large 3-way design features ATC’s 75mm soft dome for exceptional mid-range clarity and is suitable for main loudspeakers in larger rooms. The model employs a single cabinet design that can be configured for both vertical and horizontal mounting. The HTS40 may also be used as a surround speaker in large rooms.
Flexible System Design
Shared acoustic design enables a wide range of multi-channel system permutations to suit room size, shape and budgets. For instance, installers can use HTS7s or HTS7Cs to great effect as surround channel speakers supporting 11s in the front, or HTS11s to complement a front-firing HTS40 array. Both versions of each HTS model offer equal performance and are freely interchangeable, allowing maximum design flexibility in the choice of speaker orientation/configuration.
On-wall installation is easy via key-hole plates on the rear, which mate with wall fixings. Each product ships with a card template to assist the quick and accurate marking of fixing positions.
ATC at Work
ATC Loudspeaker Technology’s systems are employed by many leading audio engineers, designers, composers and professional sound studios around the world, including Dolby, Fox, BBC, Abbey Road, and Skywalker Sound. Dolby Labs purchased ATC loudspeakers for the majority of its R&D listening labs and also its VIP listening suite at its new flagship San Francisco HQ, which opened in 2015. The opportunity to provide the speakers for Dolby came about after winning a lengthy selection process against many other manufacturers. As with every ATC product, each HTS model is individually hand-built to provide a lifetime of service and audio enjoyment, and carries a six year guarantee.
UK Retail Prices
HTS7/7C £475 each.
HTS11/11C £685 each.
HTS40 £1950 each.
All prices include VAT at 20% and the products will be shipping from 1st July 2017.
The Absolute Sound Review the SCM19A
Our floorstanding active 2-way, the SCM19A continues to impress with, Neil Gader the latest reviewer to be wowed by it’s stunning performance. Writing for U.S. based print and web magazine, The Absolute Sound, Neil not only found the loudspeaker highly impressive but also made him reconsidder the typical approach to hi-fi nirvana; “the chase” as he so eloquently puts it.
Here are just a few highlights from the review:
“Far and away its biggest asset (and this was also true of the SCM19) remains its fast, dynamic, and transparent midrange—one that anchors images, from vocals to violins, and establishes their palpable presence in the room.”
“Image placement is fastidious; at times almost startling in the way musicians inhabit their own space with authority, clarity, and specificity.”
“There is no two-way loudspeaker that I would recommend more highly.”
Neil Gader, The Absolute Sound, May 2017.
ATC Announce ProLyd AS official Norwegian Professional Distributor
2nd May 2017, Stroud, UK:
With immediate effect, ATC is very pleased to announce the appointment of ProLyd AS. as their official professional product distributor for Norway. ProLyd will handle ATC’s full professional product line from the smallest SCM12 Pro nearfield monitor through to the largest SCM300ASL Pro main monitor and including ATC’s range of professional electronics.
“It gives us great pleasure to appoint ProLyd as our new distributor for the Norwegian market,” states, Ben Lilly, ATC Sales Manager, “their experience, technical ability and customer base was an outstanding fit for ATC and we look forward to working with them.”
Established in 1996, ProLyd has grown to become one of the leading companies for the design, supply and installation of professional audio equipment in Norway. Operating from their base in Oslo, ProLyd supply clients in a wide range of categories including music recording & production, postproduction, broadcast, live sound and education.
ProLyd AS. Mølleparken 4, 0459 OSLO
T: +47 23 19 96 00
Hi-Fi Wigwam – Real Reviews – SCM19A
As part of their new RealReview feature, Hi-Fi Wigwam have been reviewing the SCM19AT. Reviewer, Richard Bowles made a few interesting findings during his extensive listening…
“The obvious test of any piece of equipment is its ability to make you keep listening. As I start the first draft of this review, we have most of the family arriving for Easter on what was tomorrow but is now today. It is three in the morning and I am being moaned at, not unreasonably, for carrying on pulling things off the shelves to listen to. That, in a nutshell, is the ATCs. They make you want to keep finding things to play. A number of tracks are probably the best I have ever heard them sound.”
Richard Bowles, Hi-Fi Wigwam, April 2017.
Hi-Fi Wigwam SCM19A Review
Synth whizz Will Gregory gears up to take new Goldfrapp album to the masses with ATC assistance
“What’s good about the SCM25A Pros is that they’re more muscular; they’ve got more bass end, and you can control that… they manage to throw the sweet spot quite a long way into the room, so everyone can share it… but they have all that accuracy, so when you do sit yourself down in the sweet spot they’re absolutely invaluable.” – Will Gregory (composer/keyboardist/producer), 2017.
BOX HILL, WILTS, UK: specialist British loudspeaker drive unit and complete sound reproduction system manufacturer ATC is proud to announce that Goldfrapp synth whizz Will Gregory turned to London based ATC dealer Funky Junk to supplement his trusty Nineties-vintage SCM20 passive monitors with an altogether more modern SCM25A Pro three-way active studio pairing, promptly put to good use when working on the multiple Grammy®-nominated British electronic duo’s recently released seventh studio album, Silver Eye…
But before finding critical acclaim and international chart success with vocalist Alison Goldfrapp — Supernature sold over one million copies as Goldfrapp’s third album (featuring striking smash hit ‘Ooh La La’), the Bristol-born multi-talented composer, keyboardist, and producer predominantly recorded and toured throughout the Eighties with Bath-based rock/pop phenomenon Tears For Fears and later performed with other big name ‘local’ acts, including singer-songwriter/humanitarian activist Peter Gabriel and trip-hop pioneers Portishead. It was around this time that Will Gregory began a lifelong love affair with those trusty two-way passives, playing their part in putting him on the road to Goldfrapp glory. “I managed to source a second-hand pair of SCM20s, because I didn’t have a lot of money at the time,” he begins. “But I’ve always used them as my main reference monitors, and I’ve taken them to all the mixing sessions we’ve done with Goldfrapp. I know where I am with them, so they’ve stood me in good stead, because they have this quality of not bringing anything to the party.”
Problems have, however, occurred — albeit as far as Will Gregory’s well-honed listening skills are concerned — when stepping outside his ATC comfort zone: “I’ve had to mix on other speakers when working elsewhere, but then when I play those mixes back on the SCM20s I end up making more changes — put it that way. Whatever else I play them on after I’ve made those changes, I don’t want to make any more changes, so — in that sense — you can trust them to be accurate.”
All of which rather begs the question: why the need to move on up to ATC’s acclaimed SCM25A Pro three-way actives? An answer lies somewhat closer to home. Home is where the heart is, after all, and home for Will Gregory is a spacious Sixties bungalow also housing his primary studio setup (as well as a synth-based room and another room dedicated to analogue drum sounds and tape manipulation). Here he hunkered down for the best part of two years to work on the new Goldfrapp album, announced on Twitter by Alison Goldfrapp herself back in July 2015. While Will Gregory has not entirely forsaken his passive pair of beloved SCM20s, the larger SCM25A Pro three-way active studio monitors met with his approval in more ways than one: “What’s good about the SCM25A Pros is that they’re more muscular; they’ve got more bass end, and you can control that because they’ve got ports on the side, so you can decide how much or little you want, which is great. I love the totally practical, physical way that you can just remove or insert the bungs to change the bass, but, either way, they fill the room much better than the SCM20s.”
Tricky as it may sound, residential room size played a part in influencing Will Gregory’s studious SCM25A Pro purchasing decision. “I’m in quite a big room now,” notes its owner, adding: “I’m here a lot of the time, so it functions like a home. I think they used to have more room in the Sixties, so it’s got this large sitting room with a lovely picture window, which means you can see some nature while working. So I love it from that point of view, having spent so many years underground, which is where musicians seem to put themselves a lot the time in studios for some strange reason. But because we’re detached here, we’re not going to disturb our neighbours unduly, so it’s ideal. But when I’m working with other people in there we clearly can’t all fit in the sweet spot between the speakers, yet they manage to throw the sweet spot quite a long way into the room, so everyone can share it. They’re also fantastic for just ramping up the vibe a little bit, but they have all that accuracy, so when you do sit yourself down in the sweet spot they’re absolutely invaluable.”
Invaluable for referencing that all-important bass end on Goldfrapp’s eagerly-awaited seventh studio album, about which the dynamic duo themselves collectively commented: “Silver Eye belongs more to the electronic world of Supernature and Black Cherry. We’ve worked with some fantastic people on this album and we’re really excited to share it with you.”
SCM25A Product Page
Will Gregory Moog Ensemble
SCM19A Review – The Speaker Shack
Giancarlo Massironi is the latest reviewer to be bowled over by the performance and musicality of the SCM19A.
“the ATC SCM19AT speakers have all the potential for offering up this album with an extra-large serving of quality. The dynamics and transients are really excellent…with the ability to create a large scale sonic picture in my smallish room. The top end is so detailed with not a hint of any harshness as the tweeter is one of the finest sounding I have come across…Listening to the SCM19AT speakers has proved to be a very rewarding experience…” Giancarlo Massironi, The Speaker Shack, March 2017.
To read the review in full, please visit The Speaker Shack website.