Latest News

ATC SCM100SE Wins Hi-Fi+ Editors Choice Award 2020

Our SCM100Se active loudspeaker has won a much coveted Hi-Fi+ Editors Choice Award.SCM100SE PR Image FB

 

Read the write up from the Awards Issue of the magazine in this PDF.  Alternatively, read the detailed review from last year here in this PDF.

The 2020 Hi-Fi+ Awards Issue is available now.  Please visit the Hi-Fi+ Website for details.


SIA2-100 & SCM7 System Review – Stereonet

ATC most compact and affordable system comprising SCM7 loudspeakers and SIA2-100 Integrated Amplifier have been given a glowing review by Jay Garrett, writing for online publication Stereonet.

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Concluding, Jay writes, “…you will be treated to textured low-frequencies delivered with conviction and realism, a midband of clarity and focus, and smooth yet mustard-keen tweeter. Overall then, whether you choose this system because of its size, build-quality, performance, and/or country of origin, you’ll not regret auditioning it one bit. Catch it if you can.”

Jay Garrett, Stereonet, March 2020

You can read the review in full via the Stereonet Website


New Album Release – Gemma Sherry ‘Songs I Love’ – Featuring Billy Woodman

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In music, timing is everything.  The same could be said about the making of the album “Songs I Love”.  ATC founder, Billy Woodman, an accomplished pianist and arranger, originally from Australia knew his relative, Gemma Sherry was into Jazz but it wasn’t until recently that their musical lives coincided.

In his early 20’s Billy made his way to England from Australia as a pianist on a cruise ship.  This was followed by many years of touring and performing with some of the biggest name vocalists in England.  Gemma, who is from a small town in outback Australia, started off playing saxophone in numerous jazz bands.  After being accepted into music school she moved to New York City to study Jazz singing.

Gemma and Billy’s first musical encounter was when she was a teenager and during one of Billy’s trips back to Australia to visit his family, however it would be another 10 years before they began discussing the idea of making an album together.  The original concept was to capture all of the musical talent in the family by including Gemma’s brother Jacob Sherry, an accomplished bassist.  However with the family split between Australia, the U.S. and the U.K. this was very difficult and it wasn’t until 2019 that Gemma was able to sit down with Billy and bass player, Mike Waite to record a full album at Yellow Shark Recording Studios in Cheltenham, England, with none other than award winning New Zealand born engineer Clint Murphy behind the mixing desk.

 

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This inspiration for this album was to showcase some of the most beautiful jazz songs that have ever been written.  Billy & Gemma both have the same approach in that they believe the songs should be allowed to speak for themselves. It’s the subtlety in the music that shines and you can hear that from both Billy’s playing and Gemma’s singing. Their treatment of the melody and chords is with care and thought. Billy’s arrangement of all the songs shows his deep love for piano voicings and getting them, ‘just right’.  He is an absolute perfectionist and you can hear that. Even if you didn’t know they were related,  it’s hard to miss the effortless musical connection between Billy and Gemma as you listen to the album. There is such an understanding between the both of them. It also helped that Billy and Mike Waite have been playing together for over 20 years, having weekly jam sessions and rehearsals.

With a wide range of influences including legends such as Bill Evans, Kenny Barron, Blossom Dearie and Astrud Gilberto, the album ”Songs I Love” is a treasure.

The album was mastered by Ryan Smith at the new Sterling Sound facility in Nashville, TN, USA who employ ATC monitoring throughout their new facilities.

The album is available now from Gemma’s Bandcamp page.  If you would like information on upcoming gigs, please visit  www.gemmasherry.com

Clint Murphy Productions.     Yellow Shark Studios.     Sterling Sound Mastering.


MUSCLE SHOALS LEGENDARY FAME STUDIOS REVITALIZES STUDIO B STARTING WITH ATC MONITORS

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MUSCLE SHOALS, ALABAMA – OCTOBER 2019: Built in the 1960s by Rick Hall, FAME Studios in Muscle Shoals, Alabama was the first and most prominent studio to curate the Muscle Shoals Sound, a unique and ultimately ineffable combination of country, gospel, rock, and soul. Listed in the U.S. National Register of Historic Places. FAME Studios recorded hits by Aretha Franklin, Clarence Carter, Otis Redding, Wilson Pickett, Gregg Allman, and countless others who shaped the face of modern music. It has been in continuous service since it opened, with modern recordings by Jason Isbell, Blind Boys of Alabama, Alison Krauss, The Revialists, Keb Mo’, Demi Lovato, Steven Tyler, the Raconteurs, and Alicia Keys. FAME operations are handled by Rodney Hall, who recently teamed up with Grammy Award-winning producer and engineer Glenn Rosenstein to revitalize the control room of FAME Studio B (paired with a live room that Rosenstein considers one the best in the world) with structural changes, new equipment, and a pair of ATC SCM45A monitors.

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“I was deeply influenced by the music that came out of Muscle Shoals,” recalled Rosenstein, who has worked with U2, George Clinton, The Ramones, Madonna, James Brown, Talking Heads, and others. “So, I was thrilled in the mid-1980s to get a call from the late Muscle Shoals Rhythm Section member Jimmy Johnson. He was producing an album for Lynyrd Skynyrd and asked if I would mix. We finished that project and shortly thereafter teamed up on Gary Rossington’s solo album, which cemented our friendship. We worked together over the past thirty-plus years, and recently I started spending more time in the Shoals area. When I needed to track drums or do other ‘big studio’ tasks, I went to FAME Studios and fell in love with the live room in Studio B.”

Rick Hall built Studio B in 1967 due to the overwhelming demand for Studio A. Early incarnations of what would become The Allman Brothers Band put Studio B through its paces immediately after its completion. During large Studio A sessions, Rick would record the horn arrangements in Studio B while other elements were recorded in Studio A. Hits recorded in Studio B include “Hey Joe” by Wilson Pickett, “Greenwood Mississippi” by Little Richard, “I Loved Her First” by Heartland, Sirens Of The Ditch album by Jason Isbell and Dirty South album by the Drive By Truckers. Studio B also hosted Jimi Hendrix, who recorded the song “Mojo Man” there. The song was released a year ago as part of the Jimi Hendrix People, Angels & Hell retrospective project.

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In an illustrious career spanning nearly four decades, Rosenstein has worked in almost every major recording studio in the country. “FAME’s Studio B is one of the finest live rooms anywhere,” he said. “I discovered this about a year-and-a-half ago, when I was cutting vocals in B with Whitney Woerz for my record label, 600 Volt/Sony. Rodney [Hall] dropped in, I told him I was getting some of the best vocal sounds I had ever heard, despite the fact that the control room equipment was average. How was this gem of a studio not being used more frequently?”

Despite the fact that Rosenstein has a studio in Nashville and two home studios near Muscle Shoals, he felt compelled to partner with Rodney Hall & FAME to help bring Studio B to the glory it deserved. “The control room was small and needed to be refreshed,” he said. “Its original UA console had been loaned to the Alabama Music Hall of Fame, and there was a control surface in its place. The next thing I knew, Rodney and I were pulling down walls to expand the size of the control room. We contacted Paul Savasta at Odyssey Pro Sound to broker our console purchase – he found us Stevie Ray Vaughan’s SSL 6000 E Series. We are in the process of restoring the original UA console to serve as a side car. Most importantly, we didn’t touch the live room”

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He continued, “It was like archeology, pulling off walls that had been built on top of walls. Many of the surfaces hadn’t been exposed in over fifty years. There were a lot of smart design elements that we used to our advantage, and the room now competes with the best of modern acoustic design.” Rodney Hall added, “I’ve had people ask, ‘what would your dad think of this renovation?’ I’m sure he’d love it! He was always changing things, always updating equipment and aesthetics. We even outfitted a private lounge attached to the control room that had previously been a tape vault. So, it’s got a really cool vibe. You can hang out in there with the Otis Redding masters.”

The choice of ATC SCM45A monitors was not a difficult one for the team. “I’ve used virtually every high-end monitor available, and ATCs always speak to me,” Rosenstein said. “In this room, we’re treading lightly on the shoulders of greatness – if we’re going to equip the studio with the kind of gear that represents that kind of legacy, then ATC was a natural choice. I know that ATCs are an amazing draw that make a clear statement about the caliber of this room. Moreover, we were careful not to pigeonhole Studio B in any particular genre. We wanted a fully-modern room capable of delivering on the Muscle Shoals sound, sure, but also on anything else – EDM, pop, country, you name it. ATCs cut across genres because they reveal a true picture of the work.”

He concluded, “To go from a young fan of the Muscle Shoals sound… to now having some partnership in its most iconic studio… I never would have guessed that would be possible. But here we are, and here we go!”

Fame Studios.

ATC products are distributed in the U.S.A. by Transaudio Group.


NAMM SPECIAL: EXPERIENCE DOLBY ATMOS MUSIC WITH TRANSAUDIO & ATC

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LAS VEGAS, NEVADA – JANUARY 2020: TransAudio Group, U.S. distributor of ATC and a full line of high-end professional recording equipment, will show a Dolby Atmos Music playback system at Winter NAMM 2020 in Booth #14914.  This will be a smaller version of its wildly successful Summer NAMM 2019 Dolby Atmos Music demo held at Blackbird Studios, Nashville.  Dolby Atmos Music is a next-generation immersive audio experience that takes music far beyond traditional “surround” that includes 3-D spatial information to bring the listener into the music itself. TransAudio Group has supplied Dolby with ATC loudspeakers applied to Atmos for its San Francisco Market Street headquarters and other multi-channel Dolby executive listening rooms.  Now TransAudio will set up an all ATC monitor system at NAMM 2020 for visitors to experience Dolby Atmos Music for the first time. With support from Universal Music Group, Netflix, Amazon, and others, Atmos Music is poised to create a new standard in music playback for listeners around the world. The all ATC 7.1.4 Dolby Atmos Music system at Winter NAMM will also use a new, in-development product from Latch Lake Music, a free-standing, high speaker stand to support the eight to nine foot “height” speakers. This system is designed for Atmos Music playback, suitable for mixing, production, or a very high-end personal listening system.

In addition to the Dolby Atmos demo, TransAudio Group will also have a traditional stereo setup demonstrating ATC SCM25A and SCM45A monitors.

AirHush acoustic isolation panels will form the 350 square-foot demo room with nine-foot walls, and TransAudio Group will take groups of attendees in for a prepared demo experience. Three ATC SCM110ASL monitors will comprise the front LCR channels, four ATC SCM25A monitors will comprise the side/surround channels, and four ATC SCM12i monitors will comprise the overhead height channels. Two ATC SCM0.1/15SL 15-inch subwoofers will handle the LFE channel. One of the current challenges in a Dolby Atmos or other multichannel music production system is that the overhead height speakers need to be installed or mounted. To overcome this, TransAudio Group worked with Latch Lake to develop a prototype free-standing speaker stand for the overhead height channel SCM12i speakers.

“Very few people have had a chance to hear music specifically mixed for Dolby Atmos or other multi-channel immersive formats, much less at the high resolution we achieve with ATC monitors,” said Brad Lunde, founder and president of TransAudio Group. “We’re excited to provide this new and unique experience for visitors at NAMM, and we’re pleased that the setup will simultaneously demo AirHush sound isolation technology and portable, non-permanent ways of building multichannel systems using Latch Lake technology. Our ability to provide these smaller non-permanent systems will allow professionals and artists to work in Atmos and other formats much more easily than before.”

Demos at NAMM will be held on a first come, first serve basis.

Transaudio Group


SIX-TIME GRAMMY AWARD-WINNING MIX ENGINEER KEN “DURO” IFILL SWITCHES TO ATC SCM45A NEARFIELD MONITORS

LAS VEGAS, NEVADA – AUGUST 2019: For over 25 years, Ken “Duro” Ifill has been mixing the living history of urban hip-hop and R&B. His client list includes Jay-Z, NAS, ‎Pharrell, Erykah Badu, Will Smith, Beastie Boys, Usher, and on and on, and through a singular focus on making everything he works on as cool as possible, he has won six Grammy Awards. These days, Duro splits his time between the studio, where he still engages his first and enduring passion (mixing!) and Senior VP of A&R at Republic/Universal Records. After twenty years on the same monitors and two years in dissatisfied flux, Duro recently upgraded to ATC SCM45A three-way nearfield monitors.

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“I discovered ATC working at Q-Tip’s studio (A Tribe Called Quest),” Duro explained. “He had a pair of soffit-mounted ATC SCM150ASL Pros and some other well-respected nearfields. The first thing I fell in love with on his ATCs was the imaging. As a mix engineer, I don’t think of things as just left or right. I think in three dimensions, which makes imaging especially important. I’ll put things, say, to the left-rear or center-up. Even beyond that, I’m thinking in actual depth. Say, for example, is something three feet back on the left or is it six feet back? I quickly stopped using Q-Tip’s nearfields entirely and just mixed everything on the ATCs. I loved how the volume didn’t affect the mix. I could mix quiet or loud and still have the same stable relationships and all the bass information. The top end was smooth and not at all fatiguing. It was a really enjoyable and productive mixing experience.”

Around the same time, Duro was acquainting himself with a new set of nearfields in his own studio that he had committed to before the Q-Tip ATC experience. They came after two decades on the same monitors. “I was having reliability issues with my new nearfields, but because I had made a pretty sizable investment in them, I wasn’t ready to abandon ship,” Duro said. “Then I went back to Q-Tip’s studio and he had upgraded to the biggest monitors that ATC makes – soffit-mounted mains with dual 15s (ATC SCM300ASL Pros)!  I said, ‘man, you must really love these things!’ When I got back to my studio and still had the same unresolved reliability issues, I said forget it. I decided to just get the ATCs that I was wanting.”

Based on the size of the nearfields he has always preferred mixing on, Duro went with the ATC SCM45A three-way monitors, which use two 6.5-inch low frequency drivers, a three-inch soft dome mid-frequency driver, and a one-inch high-frequency driver. Although he has only had them for a short time, Duro already completed Kiana Ledé EP Myself using the ATC SCM45As. “The translation on the ATCs is great,” he said. “But even beyond the balance between the instruments, the more nuanced texture of the sounds translates. The same way that two vocalists can hit the same note and still sound different… it’s kind of analogous to what I’m talking about.” That translation of texture allows Duro to reliably mix not just for balance, but also for the emotional edge that separates a good mix from a fantastic mix. Thoroughly pleased, Duro is convinced he now has the monitors that will see him through the decades to come. A huge thanks go out to Dan Physics at Alto Music in New York who was instrumental in his quest to acquire the ATCs.

Transaudio Group

Alto Music


SCM40 awarded ‘Best Buy’ by The Ear

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“It’s probably best not to wear socks whilst listening to the SCM40s – they’re only going to get blown off each time you fire-up these gorgeous floorstanders”

Rahiel Nasir, The Ear, December 2019.

Rear the review in full here on, The Ear Website.

 

 

 


IN-DEMAND RECORDING AND MIXING ENGINEER MICHAEL ASHBY USES ATC SCM25A TO MAKE RISKY MOVES WITH CONFIDENCE

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Michael Ashby is a young recording and mix engineer with an incredible work ethic who has taken the blessing of great sonic instincts and leveraged it with dedicated study at New York City’s SAE Institute. After just a decade behind the console, Ashby has five Platinum albums to his name, was twice nominated for a Grammy Award, and was nominated for “Recording Engineer of the Year” by the Pensado’s Place Academy. His highest-profile clients include Cardi B, Latoya Jackson, Fetty Wap, Zoey Dollar, and Offset, but Ashby’s passion for music and aptitude for recording and mixing have earned him a client list that numbers four-hundred strong. Ashby operates out of his own Krematorium Studios in New York City, where he recently upgraded to a pair of SCM25A Pro compact three-way monitors. The new ATCs let him make risky moves with confidence and create mixes that reliably translate whether he’s mixing alone at a reasonable volume or in a room full of excited clients at a loud (i.e. less-than-reasonable) volume.

“I started out as a drummer, but I was lucky enough to become an audio engineer before I went deaf,” Ashby joked. Although he’s tremendously passionate about music, he is also refreshingly humble: “I kind of fell into engineering. It wasn’t something that I initially decided. People liked what I was doing, so I just kept doing it.” That said, once Ashby knew that engineering spoke to his heart, he had the good sense to formally train up and continued to work while taking classes at SAE Institute. Great work and excellent referrals kept his existing clients and organically networked him with new clients, many of whom were already big names in the music industry. “Things just got more and more serious over the years,” he reflected.

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With that growing seriousness and Ashby’s own deepening knowledge and experience, he figured it was time to elevate his monitoring situation. “I wanted to listen and evaluate using the same tools that my favorite mix engineers use,” he said. “I’m inspired by Jaycen Joshua [Beyoncé, Katy Perry, Rihanna, etc.], and he recently made the switch to ATCs. In addition, I saw a pair of ATCs in the room of Craig Bauer [Kayne West, Justin Timberlake, Ed Sheeran, etc.], and I also have a deep respect for his work. So, there I was, seeing different styles of music, different engineers, and the same monitor company. I looked into ATC and learned what a lot of other highly-respected engineers were saying about ATC’s midrange clarity and translation.”

Now several months in, Ashby is more than satisfied with the upgrade. “I can use the ATCs to be super surgical or I can use them to bump,” he said. “I can listen in depth by myself, but sometimes I’m forced to do a rough mix when the room is filled with people. The ATCs let me satisfy the client while still giving me the clarity and balance I need to deliver an effective mix. I think it’s important to point out that they aren’t dangerously flat-sounding. They’re really fun to listen to, but everything I do still translates. For monitors to sound great and bump in the room but still translate perfectly outside the room… that’s everything!”

Michael Ashby Website


New ATC Hi-Fi Distribution in Greece

ATC are very pleased to announce, Audio Soul Ultra as ATC’s new Hi-Fi distributor for Greece.

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Based in Glyfada in the South of Athens, Audio Soul Ultra is run by Anestis Koulis and George Kopsaftopoulos.  Their shop features a spacious showroom and very well appointed demo rooms, suited to a wide range of systems and price points.

Audio Soul Ultra have a very wide range of ATC products available, from the compact SCM7 through to the mighty SCM100, active & passive and with ATC’s range of partnering electronics.

Audio Soul Ultra

5 Dousmani Str.,
Glyfada, 16675
Athens, Greece.
Phone: +30 2103839399
Email: info@audiosoulultra.gr
Website: audiosoulultra.gr


ATC LAUNCHES NEW C1 SUB MK 2 ACTIVE SUBWOOFER 

Faithful to the signal, a new C1 subwoofer design will generate deeper, cleaner bass in the sub-£2000 market.

C1 Sub Mk2 30 Deg Cutout 1080pxBuilt to provide a dynamic low-distortion bass foundation for ATC’s Entry Series speakers, its C1C and C3C centre speakers, HTS Series on-wall speakers and all but the largest satellite speaker systems, the new C1 Sub Mk 2 is a compact real wood veneered design, incorporating a hand-built 12” (314mm) ATC bass driver and a fully discrete ATC 200W MOSFET power amplifier.

Designed for both music and cinema applications and replacing the Mk1 version, the new C1 Sub promises a quality of low frequency reproduction that belies its price point. The re-engineered design incorporates ATC’s customarily transparent circuits boosted by larger power supplies, the latest ATC grounded-source 200 watt Class A/B discrete MOSFET power module and improved overload protection circuitry (with front-panel indicator) for greater control at full output. The low-pass filter circuits have been comprehensively re-worked to facilitate the best possible integration with partnering speakers from ATC and other manufacturers.

Controls include a continuously variable low pass filter, a continuously variable all-pass filter and polarity switch, speaker level L/R inputs, independent L/R RCA line inputs and a summed line output RCA connector to facilitate the daisy-chaining of multiple subwoofers.

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The C1 Sub is available now in four real wood finishes: Cherry, Black Ash, Satin Black, Satin White to match Entry Series speakers, centre speakers and HTS Series on-wall products.  The recommended UK retail price is £1650 (inc. VAT).

Enhanced by ATC’s traditionally robust engineering and scrupulous attention to detail, the new C1 Sub Mk2 active subwoofer will generate a reliably accurate performance over a very long life, backed by ATC’s standard six year warranty.

C1 Sub Mk2 Specifications

Driver					12” / 314mm
LF Cut Off (-6dB)			25Hz
Max SPL					103dB
Amplifier output			200W
User Controls				Gain, Low Pass Frequency, Polarity, Phase
Inputs					Stereo High Level Binding Posts & Stereo Line Level RCA/Phono
Outputs					Mono Summed Line Level RCA/Phono
Dimensions (HxWxD)		450 x 360 x 400 mm /  17.72" x 14.17" x 15.75" (inc. feet and heatsink)
Weight					26.2kg / 57.64lbs

NASHVILLE’S BLACKBIRD STUDIO MAKES NO SMALL PLANS: BUILDS OUT FOR DOLBY ATMOS MUSIC WITH 15 ATC MONITORS, 6 ATC SUBWOOFERS

Blackbird Studio in Nashville, Tennessee is not known for half-measures. “At Blackbird, the bar is extremely high,” noted John McBride, Blackbird’s founder, owner and visionary. “We do everything we can to create a setting where artists and engineers are equipped and inspired to create music that can change the world.”  In that spirit, Blackbird is embracing Dolby Atmos Music, a fully-immersive, next-generation multi-channel playback system that has the backing of Universal, Netflix, Amazon, and other major content providers.  Blackbird Studio C, a large control room with incredible diffusion designed by George Massenburg, now contains three ATC SCM300ASL Pro monitors in front, six ATC SCM100ASL Pro monitors on the sides and rear, six ATC SCM100ASL Pro monitors overhead, and six ATC SCM0.1/15ASL Pro subwoofers.  With less than a month’s notice, ATC built and delivered the speakers and subwoofers.

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“Immersive audio is the future of the industry,” McBride continued.  “It’s an incredible experience, and once you start listening in Dolby Atmos Music, it’s hard to go back to stereo!  For artists and engineers, the format opens up a whole new world of creative possibilities.  There are consumer electronics manufacturers building sound bars to give listeners Dolby Atmos in their living rooms, engineers are hard at work perfecting headphones that will deliver Dolby Atmos, Universal has already committed to mixing several thousand songs in Dolby Atmos Music, and content providers such as Netflix and Amazon are incorporating the format into their new material.  Of course, the potential for gaming and virtual reality is astounding.  All in all, the industry has a lot of momentum behind Dolby Atmos Music, and I’m thrilled to have Blackbird at the forefront of music creation for the format.”

Initially introduced in 2012, the Dolby Atmos specification accommodates traditional 7.1 surround sound speakers but then goes far beyond.  It allows specific placement of sounds at precise locations along the sides and back, includes overhead loudspeakers, and permits flexible scaling of playback system size to include up to 128 discrete loudspeaker or subwoofer channels.  “The first thing people notice about a Dolby Atmos system is the addition of the overhead speakers,” said Zach Winterfeld, western regional sales manager with TransAudio Group and part of the team that installed and tuned the new system at Blackbird.  “Just as the experience of going from mono to stereo or from stereo to surround opens things up, the overhead speakers add a whole new dimension.  Under the hood, the biggest difference is the use of ‘objects’ that allow the engineer to specify where in the room a sound should localize to.  The Dolby Atmos playback engine decodes each object’s location and places it there given the particular arrangement of loudspeakers in a given room.  Two rooms can have very different loudspeaker setups, and the Dolby Atmos processing will localize a given ‘object’ to the same place in both rooms.”

Blackbird Studio C already had a stereo pair of ATC SCM300ASL Pro three-way monitors, and ATC mains and near-fields are a fixture in the other studios at Blackbird.  “For me at least, the higher the quality of playback, the more emotional music becomes,” McBride said.  “I’ve always loved ATC, and we’ve been using ATC monitors at Blackbird since we opened up in 2002.  I trust ATC monitors completely, and I love the people behind the product – they do incredible work with integrity and with a deep respect for music.  Sitting in the middle of fifteen large-format ATC monitors and six ATC subwoofers is a life-changing experience!”

Ben Lilly, technical sales manager with ATC and another member of the team that installed and tuned the new system at Blackbird, added, “Our monitors offer very low listening fatigue.  This is important in all types of monitoring environments, but I feel it is even more important with the high channel count and higher than average sound pressure levels that audio professionals will experience in an Atmos mix environment.  Also, the wide, even dispersion pattern of ATC’s monitors help to achieve a larger ‘sweet spot’, a greater feeling of space, and solid imaging within the immersive mix environment.”

Lilly continued, “Blackbird Studio C was already equipped with stereo ATC SCM300ASL Pros so adding a matching center was a natural choice.  The ‘base’ specification for Dolby Atmos music systems is 7.1.4 (7.1 plus four overhead ‘top’ speakers), but because Studio C is larger than average, the surround speaker count was increased by four to make the system 9.1.6.  The choice of surrounds speaker model and the number of subs was based on the room size, listening distance, and target SPLs at the listening position.  Dolby’s DART tool helped select suitable monitors based on the room and acoustic data input into the tool.”  Four of the ATC SCM0.1/15ASL subwoofers are positioned along the front of the room and two are positioned on the side walls closer to the back, as determined by a judicious combination of measurement and expert opinion.

“John [McBride] called me to describe a full ATC Dolby Atmos room at Blackbird, and I was impressed by his vision and also by the amount of gear it would require,” recalled Brad Lunde, founder and president of TransAudio Group.  “Then he said he wanted it all delivered in two weeks to allow a week of installation ahead of a critical deadline.  I love John, but I said, ‘you’re out of your mind, there’s no way!’  But of course I called ATC’s UK manufacturing facility and asked if it would be possible to deliver six flyable SCM100ASL Pros, six stand-mounted versions, a single center SCM300ASL Pro, and six subwoofers.  They would have to work miracles to get them all built, but they made it happen!”

“Given how few Dolby Atmos mixing rooms exist in the world and given John’s very high standards, it was strategically important to do an outstanding job, with plenty of insurance against any conceivable problem,” Lunde noted.  In addition to Zach Winterfeld, who has deep experience with precision measurement systems, TransAudio Group sent Tony Marra, who operates the TransAudio Group in-house repair shop, to Nashville for installation and tuning knowing that between the two, they had the wherewithal to diagnose and repair anything that might need it.  ATC sent Ben Lilly, who worked closely with the TransAudio Group team.  The team dug into the analog processing capabilities of the integrated ATC amplifiers to make subtle adjustments to Blackbird’s existing SCM300ASL Pros, which had been in continuous use for nearly a decade, to match the new center channel SCM300ASL Pro.  Ceri Thomas and Christine Thomas from Dolby saw to it that all of the Atmos specs were dialed in to perfection.

Following installation of the system, the studio has received a great deal of feedback on the format, room and the system. “Studio C was designed by George Massenburg and incorporates wonderful diffusion,” McBride said.  “That makes the imaging, which is already amazing with ATC, all the more lifelike.”  Aleks Bars, marketing manager at TransAudio Group, added, “With conventional surround sound technology, things are still focused in the front, and creative use of the rear channels kind of stands out.  With Dolby Atmos, I felt like I was inside the track. I couldn’t hear gaps between the speakers; it was really cohesive.  The vibe from other listeners overall was one of excitement.  You could sense how different the experience was for people, and a lot of people told me they were looking forward to jumping into Dolby Atmos as soon as possible.”

A common refrain from the team of experts who installed and tuned the system, from John McBride, and from attendees at the listening party, was that it was fun to listen to remixes of classics but that they were most looking forward to new works created specifically for Dolby Atmos as the output format.  “A good example of how the output format matters is the Beach Boys,” Winterfeld summarized.  “They talked a lot about how they wrote and composed explicitly for mono.  They would have made very different decisions if they had been creating for stereo.  I would argue that so much of that older music that was done in mono is still best enjoyed that way.  You get excited by different things and make different decisions when you’re mixing for stereo versus mono.  The same thing is true moving to Dolby Atmos.  Tracks have so much more room to exist and there are so many possibilities with movement, space, and location.  It’s going to be exciting to hear what comes out of Blackbird Studio C!”

Blackbird Studio

Dolby Atmos for Content Creators

Transaudio Group


SCM50ASL Review – Hi-Fi Critic

Another new review just in from Hi-Fi Critic magazine, this time round looking at the SCM50ASL (Active Classic).   This follows on from the review of the SCM50PSL (Passive Classic) back in 2017.

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Just like the passive version, the SCM50ASL has been awarded a coveted, ‘Hi-Fi Critic Audio Excellence’ award.

“Like the ATC SCM 50 PL passive version reviewed last year, the SCM50 ASL also squarely hits the HIFICRITIC Audio Excellence level for sheer all round ability, and not least on grounds of a that truly massive dynamic range delivered by this active version.”

Martin Colloms, Hi-Fi Critic, September 2019

You can read the review in full or download the PDF here:  ATC SCM50ASL Review Hi-Fi Critic

 

To find out more about Hi-Fi Critic, the UK’s  only advert free, independent audio review magazine, visit the Hi-Fi Critic Website


SIA2-100, CD2, SCM7 System Review – Gramophone Magazine

This month, Gramophone magazine feature a complete ATC system, including our new SIA2-100 integrated amplifier and CD2 CD player.

Reviewer, Andrew Everard writes:

“Above all, it’s the integration of this set-up that’s its most appealing aspect. The drivers in the SCM7 work together seamlessly, the amplifier has more than enough power, control and definition to ensure they behave themselves without holding back on musical flow and even the CD player makes a very strong case for the continued existence of the silver disc.”

“Buy it for its solidity, its style or even the ‘all made in Britain’ thing: however you look at this ATC system, it’s remarkable value for money.”

Read the review in full on, Gramophone Website

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ATC Professional Mid-Field Monitor Range – 2019 Cosmetic Update

SCM50A PRO 45Deg Cutout Zoom Tight Crop Email NewsATC has given its SCM50/100/110/150ASL Pro studio monitors a cosmetic update by way of a new front logo panel.  The new panel is manufactured from aluminium, with a black anodised finish and the logo laser etched into the surface.

The fitment of the logo panel has been improved and is now screw fixed (as opposed to the previous self-adhesive fixing). Practically, this means the logo plate can be easily rotated when the speakers are installed in a horizontal configuration. The limit LEDs are now mounted to the rear of the logo panel via a small PCB so will also move when the logo panel is rotated.

The update only offers cosmetic & functional improvements – there are no performance improvements.  Updates to older existing products will not be available.  There will be no cosmetic changes to the SCM12/20/25/45/200/300 Pro.  The new style product is in production now.


London Dealer Event with Soundstage Hi-Fi & Home Cinema

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Loudspeaker Technology Ltd, Gypsy Lane, Aston Down, Stroud, Gloucestershire, GL6 8HR.
Tel: +44 (0)1285 760561 Fax: +44 (0)1285760683 Email: info@atc.gb.net
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