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ATC INTRODUCES HOME THEATRE SERIES ON-WALL LOUDSPEAKERS

ATC Loudspeaker Technology Ltd. has re-modelled its acclaimed passive SCM7, 11 and 40 speakers to create the Company’s new range of high performance on-wall speakers for the custom residential market.  Available in three sizes and in vertical and horizontal configurations, the Home Theatre Series (HTS) systems can be creatively combined to generate ATC’s signature low-distortion, wideband audio dynamics in virtually any space from slender unobtrusive cabinets measuring less than 14cm (5.5”) deep.

In a development set to raise the performance quality of space-efficient home audio systems, the six new HTS models integrate class-leading drive unit and crossover technologies with a sealed-cabinet design for mounting on or into walls. Available in white or black satin, each model has been sympathetically engineered to blend with a range of room sizes and styles while providing exceptional TV/cinema sound and high resolution music reproduction.

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Commenting on the launch of the HTS, ATC’s Marketing Manager Ben Lilly states, “in the HTS we’ve engineered a very discreet, easy-to-install speaker line, which delivers excellent custom design flexibility to residential custom installers, combined with the qualities of neutral fidelity and high dynamic range that our existing hi-fi/audiophile customers will instantly recognise.”

The HTS Line-Up
The Series comprises the vertically-configured HTS7, HTS11 and HTS40 speakers, and their companion HTS7C, HTS11C and HTS40C horizontally-configured versions. All HTS models benefit from the proprietary ATC drive unit technology deployed by their award-winning hi-fi counterparts, including revelatory SH25-76 dual-suspension tweeters (all models), CLD (Constrained Layer Damping) bass-mid drivers (HTS11), and ATC’s renowned 75mm/3” Soft Dome mid-range and 164mm short coil/long gap bass drivers (HTS40). ATC’s crossover designs have been completely revised to deliver a wide and accurate response from on-wall locations. Even so, wall proximity provides enhanced bass output and efficiency: the HTS11 has a -6dB point close to that of the SCM40 and the HTS40 approaching that of ATC’s larger SCM100 system!

HTS7 / HTS7C – 2-way Passive

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Compact 2-way design suitable for small-to medium sized rooms, available in both vertical and horizontal versions.  May also be used as a surround speaker for any installation.

HTS11 / HTS11C – 2-way Passive

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Mid-size 2-way design suitable for main loudspeakers in medium sized rooms, available in both vertical and horizontal versions.  May also be used as a surround speaker in medium – large rooms.

HTS40 / HTS40C – 3-way Passive

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Large 3-way design features ATC’s 75mm soft dome for exceptional mid-range clarity and is suitable for main loudspeakers in larger rooms.  The model employs a single cabinet design that can be configured for both vertical and horizontal mounting.  The HTS40 may also be used as a surround speaker in large rooms.

Flexible System Design
Shared acoustic design enables a wide range of multi-channel system permutations to suit room size, shape and budgets. For instance, installers can use HTS7s or HTS7Cs to great effect as surround channel speakers supporting 11s in the front, or HTS11s to complement a front-firing HTS40 array. Both versions of each HTS model offer equal performance and are freely interchangeable, allowing maximum design flexibility in the choice of speaker orientation/configuration.

Simple Installation
On-wall installation is easy via key-hole plates on the rear, which mate with wall fixings.  Each product ships with a card template to assist the quick and accurate marking of fixing positions.

ATC at Work
ATC Loudspeaker Technology’s systems are employed by many leading audio engineers, designers, composers and professional sound studios around the world, including Dolby, Fox, BBC, Abbey Road, and Skywalker Sound. Dolby Labs purchased ATC loudspeakers for the majority of its R&D listening labs and also its VIP listening suite at its new flagship San Francisco HQ, which opened in 2015.  The opportunity to provide the speakers for Dolby came about after winning a lengthy selection process against many other manufacturers.  As with every ATC product, each HTS model is individually hand-built to provide a lifetime of service and audio enjoyment, and carries a six year guarantee.

UK Retail Prices
HTS7/7C £475 each.
HTS11/11C £685 each.
HTS40 £1950 each.
All prices include VAT at 20% and the products will be shipping from 1st July 2017.


Loudspeaker Technology Ltd, Gypsy Lane, Aston Down, Stroud, Gloucestershire, GL6 8HR.
Tel: +44 (0)1285 760561 Fax: +44 (0)1285760683 Email: info@atc.gb.net
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